We're just back from presenting three Immersion events back-to-back in Tampa (see Brad Hoff's summary here, Tim Radney's here, and Randolph Potter's here) and while there we discussed our plans for the remainder of 2012.

I know a lot of you have been waiting to see whether we will add another set of classes later in 2012, and we have decided not to. It was a tough decision, as we truly enjoy delivering these and meeting so many great SQL folks, but our schedule is just too full. With the holidays, Fall conferences such as SQL Connections and SQL PASS, and other engagements and projects on our schedule, we just can’t add more business travel to our 2012 calendar.

This means that the following schedule of Immersion Events in 2012 is final for this year!

  • April 16-20, 2012: Internals and Performance (IE1) in Chicago, IL
  • April 16-20, 2012: Business Intelligence (IEBI) in Chicago, IL
  • April 23-27, 2012: Performance Tuning (IE2) in Chicago, IL
  • April 23-27, 2012: Developers (IEDev) in Chicago, IL
  • May 7-11, 2012: Internals and Performance (IE1) in London, UK
  • May 14-18, 2012: Performance Tuning (IE2) in London, UK
  • August 2012: IE1-IE2-IE3-IE4, IEDev, and IEBI in Redmond/Bellevue (WA) again!

We hope to see you in Chicago, London or Bellevue this year; otherwise we’ll plan to see you in 2013! As a note for 2013, we are cutting back on the number of deliveries and the number of cities.

These events are extremely difficult to organize and they’re tremendously taxing on the team with long days and evening events. We generally co-locate these events to reduce your travel and expenses if you’re taking classes back-to-back but it’s hard to do these repeatedly and keep us/them fresh and exciting. They are truly immersion events and if there isn’t one in your city, it might be a good thing to travel. Being in a hotel for the event allows you to participate in evening events, network with your colleagues and focus on the class without the usual requirements of being in your hometown.

Also, we work hard to book with hotels where the nightly sleeping costs are reasonable, where you won’t need a rental car and in hub cities where flights are cheaper (i.e. Chicago/London). Seattle is a bit of a departure from this as it’s not a major hub city but we balance that with the fact that it’s during the summer and many of our past attendees have combined their visit out here with summer family travel. August in the Pacific Northwest is absolutely stunning and we can give you all sorts of recommendations for sight-seeing if you’re interested!

So, that’s it for now. Our 2012 schedule is final and we’re really looking forward to some great Immersion Events this year as well as planning for 2013.

We hope to see you somewhere!