Owner, Joe Sack Consulting LLC | Minneapolis, MN

Joe Sack is a database industry veteran with 27+ years of experience spanning hands-on engineering, product leadership, and strategic consulting. He currently runs an independent consultancy focused on database strategy, AI integration, and product advisory.

His product management career includes leadership roles at Microsoft, MongoDB, and Elastic. At Microsoft, Joe served as Principal Group Product Manager for SQL Server, and before that he led product management for query processing improvements that enhanced performance for billions of Azure SQL queries daily.

Earlier in his career, Joe worked as a Senior Premier Field Engineer at Microsoft supporting enterprise SQL Server environments. He earned the Microsoft Certified Master certification for both SQL Server 2005 and 2008, and later managed the SQL Server MCM program from 2009 to 2011.

Joe has authored multiple technical books including the SQL Server Transact-SQL Recipes series (Apress) and holds a patent for cardinality estimation feedback loops in query processing. He writes about AI, databases, and product leadership on his Substack newsletter.

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